Digital advertising is an essential solution for almost all businesses in many industries. It’s a great way to get more customers and leads quickly. One of the reasons it’s so effective is it gives us the capability to specifically target people searching for your services that have buying intent. If the benefits listed below sound beneficial to your business you may want to consider a digital advertising strategy.
What are video Ads? Video Ads are one of the fastest growing and most popular mediums of digital advertising. We can utilize the power of video to grab the attention of potential customers. We’re in a time where people want to actually see what you do rather than be told what you do. Creating awareness ,with video, about your business and it’s products/services is a very effective way to market. Video is simply more entertaining. Your website, Facebook, or on Youtube ads are a few examples of great places we utilize these videos.
What are Social Media Ads? Many business owners and marketers may not realize this…people go on social media platforms to be entertained! When creating ads for social media, the boring, informative ad won’t cut it. We create attention grabbing, entertaining ads to get potential customers to click. Depending on the industry, we can develop a strategy that will work best for your business by trial and error testing and modifying to optimize your conversions. We prioritize focus on Facebook and Instagram because we’ve found most of our clients benefit from these platforms the most.
What are Google Search & Display Ads? Google Ads are a staple of most successful digital advertising campaigns. They offer a great value and ROI. The best lead is a lead that is looking for exactly what your business provides and is ready to buy. With Google search ads we can target these types of customers. We target the people specifically searching for the product or services your business provides by targeting long-tail keywords and buying keywords. A search ad is what you see at the top of the results any time you search for something on Google. This gives us the opportunity to put your business at the top of the results in the matter of days, reaching thousands of potential customers.
Display Ads are a little bit different and are beneficial in different ways than Search Ads. We’ve found Display Ads are most beneficial for brand awareness or when selling products. A Display Ad is what you see when you’re browsing the web, usually on the right hand side of your screen, and is specifically targeted to people that Google’s algorithm has determined may be interested in what your business has to offer.
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