Since we’re still relatively new to the digital age, trends change at the snap of a finger, so it’s best to stay up to date every year. One of the most important content trends in 2022 to understand is that more marketers are incorporating it into their strategies, which means more competition.
However, that’s far from the only trend to worry about. Let’s talk about some important content marketing trends in 2022.
Content creation is all about quality, and more marketing teams are starting to realize that. You can fool the algorithm only for so long until you get hit with the panda penalty or worse.
As a result, marketers are going to try to double down on the quality of their existing content and new content creation tools. Moreover, blog content is more likely to be paired with matching audio or video content moving forward.
One trend you can certainly expect this year is a greater focus on interactive content. The term “metaverse” is a major buzzword in today’s world, and companies are trying to get ahead of the curve.
Not only that, but the growing competition in search engine optimization along with increased standards means there is a drive for companies to create content that stands out. Well, with tools to create podcasts, videos, blogs, and other content becoming more widely available, interactive content is a great way to stand out.
To clarify, interactive content includes content such as online quizzes, games, activities, specialized calculators, surveys, interactive e-books, and so much more.
It’s no surprise that visual content will continue to rise, as it does every year. Our brains process visual content up to 60,000 times faster than text.
However, we should expect this visual content to become more sophisticated with interactive technology, closed cations, transcriptions, and more to help get ahead of the competition.
While this may conflict with the idea of quality at first glance, AI is bound to be used both for content creation, immediate customer responses, and overall improving user experience.
Artificial intelligence will continue to advance this year and more marketers will incorporate it into their strategy in one form or another.
More and more users turn to Siri, Alexa, and their Google Homes for information every minute. Consequently, more marketers are beginning to optimize their content for these growing trends by utilizing more questions in their content’s keywords.
For example, users tend to ask questions like “Hey, Google. What’s the weather like today”, creating a need for more question-driven keywords that marketers will need to incorporate into their strategies.
Unlike many other trends, content marketing trends tend to last for a while, so the sooner you join, the better. Now that you know the content trends for 2022, start today, and feel free to contact us if you need any help!
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