5 Things to Consider for Your Website Redesign

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Redesigning a website can be a daunting process. There are many factors to consider when redesigning your site, from your target audience to the design of your current site and its functionality. Successful redesigns require careful planning and thorough research in order to ensure you’re making the right changes that will help grow your business.


If you are thinking about redesigning your website, there are a few things to consider before making a final decision:


User Experience

User experience (UX) is a combination of many different factors, including the look and feel of a website, as well as how easy it is to navigate. User experience can also include how quickly people find what they’re looking for on your site and whether that information is presented in an organized manner. If you have customers who want to make reservations online, then you need to make sure that feature works smoothly on your site if you want them to keep coming back!


Think about who your target audience is to help you determine the best UX design for your website and even your physical storefront! What kinds of problems are you solving for your customers? What does your typical customer look like? Is it an older audience who may appreciate larger text? Considering these basic questions can help you along in your redesign journey.



Security is one of the main reasons why you would want to update your website, because it’s important that you keep your visitors and their information protected. Maintaining customer privacy is key to building trust in your industry. If someone was able to hack into your site and get their hands on any passwords or other sensitive information, it could be disastrous for both yourself and the people who visit your site. No one wants to work with a company that doesn’t secure their customer information!


Hosting and Performance Tracking

Hosting is the space that your website is stored on, while performance tracking refers to the ability to see how your website is doing. In order for your site to function properly, it needs to be hosted on a fast server with good security and performance. You should consider partnering with a company that has a good reputation for hosting and performance tracking.


SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the practice of increasing the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. This is done either manually or by various automated methods.


The basic concept behind SEO is that if you want your website to be found, then you need to make sure it appears on the first page of search results. The more relevant your content, the higher you will rank in Google’s search algorithm and consequently, the more people will visit your site.


But SEO isn’t an immediate fix for your website, SEO takes time to research, implement, and start showing results. Building a website with SEO in mind can help start your site on the right foot and can help you become the authority of your industry in your area.



Design is the most important part of a website. It’s what makes your brand look good, and it’s the first impression that users have when they visit your site. When they see your design, they know who you are—and what kind of message you want to send them. Without good design, there is no way for people to remember your brand or come back again.


Design can also make websites easier to use by making sure all the elements on a page are in the right place so that people don’t have trouble finding what they’re looking for when visiting pages within an app or website. OmniSence Digital designs websites with a “mobile first” approach and makes sure that your website refresh looks good on all platforms.


Redesigns are not for the faint of heart. With so much time and energy invested in your current site, it can be a bit daunting to think about starting over with something new. However, if you take a moment to consider all the things that could go wrong when redesigning your site—and then make sure they don’t happen—you might just find yourself on a new quest to success! Reach out to our team of designers to get your website refresh on its way!

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