Web Design for Small Business: Why It’s Important (and What to Consider)

These days, the importance of a responsive, eye-catching website can never be overstated. Just checking a few statistics will instantly convince you of just how crucial a great website is, like the fact that 88% of consumers who perform a local search will visit or call a store within just one day.

 

Additionally, an astonishing 46% of people using Google are searching for local information and another 97% of people who learn more about a local business on the internet than they do anywhere else. In other words, if you don’t have a website, you’re basically missing out on the opportunity to be seen.

 

What Goes Into Small Business Web Design?

Web design has come a long way in the past few years with modern, responsive websites being an absolute must. Not only is an easy-to-navigate website a must to ensure that people who visit are able to get all of the information they need, but it also impacts how people perceive your brand as a whole.

 

So, what goes into great web design for small businesses? You’ll want to keep the following considerations in mind.

 

  • Responsive: A “responsive” website is one that looks great (and works great) across all devices, from desktops and laptops to tablets and smartphones. This is a must since nearly half of all website traffic is mobile.
  • Modern: A clunky website will no longer do. A small business’ website should be clean and minimalistic, bringing attention to the key messaging and information while being easy on the eyes.
  • Focused: Web design should always focus on user experience, which means having a website that creates clear pathways that you can funnel your visitors through, allowing them to painlessly access any information they need.
  • On-Brand: Your small business knows the importance of a branding strategy. After all, a strong brand is a key distinguishing factor between you and your competitors, so it only makes sense that your website matches the brand you’re trying to build and convey.

A great web design company will meet all of these marks and then some. A consultation is a must to ensure that a web design company will live up to your standards and be capable of delivering on your project.

 

Choosing The Right Web Design Company

Choosing a web designer should come down to more than just your budget. These days, small businesses with even the tightest of budgets can find viable options if they look for the right match. Of course, with so many unvetted freelance web designers available online, it’s important that you do your research.

 

When choosing a web design company, always compare your options thoroughly. This means sitting down with them and talking about their skills. Review their portfolio, speak to past clients, read testimonials, and–above all–make sure that they have a clear understanding of what your business does and the brand you’re trying to build.

 

With the right website, your small business will be able to outpace the competition and, ultimately, attract new leads to grow and sustain your business.

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