What Are Google Ads and How Do They Work? A Guide

Google Ads, What Are Google Ads & How Do They Work?, Google Advertisement, Google Advertisements, what are Google Advertisements

We live in an age when all that glitters is rarely gold. Therefore anything that promises to benefit your business after investing in it deserves to be checked thoroughly back to front and then held up against a light before even deciding to get out your wallet.


But there is one exception. Google Ads. 


You may ask then, “How can ads benefit me?” The answer is volume.


There are a staggering 3.5 billion searches carried out on Google each day. Clearly then if you are business not taking advantage of getting a piece of this lucrative pie then you are shooting any aspirations of growth in the foot. 


So what are Google Ads and how do they work? Well, read our brief guide to find out all you need to know. 


What Are Google Advertisements?

Google Ads is the platform provided by Google for businesses to be able to promote themselves on their network. 


The most common way that most of us will encounter Google Ads is when we do a search. When we search for a particular service or product, the first few results you will note are usually labeled as ads. This is the only way to get ahead of the organic results that Google will show.


But that is not the only channel available to businesses who want to advertise on Google. Businesses also have shopping, video, and app campaigns as well as display ads, which include the ad banners that we are used to seeing at the top or bottom of websites, to choose from.


How Do Google Advertisements Work?

So what is the process of getting a Google advertisement out there for the world to see?


The first thing is to focus on getting a good keyword. Remember, Google’s main focus is providing a service that is relevant for the user. So only relevant results will show up for those looking for things online, and the same applies to any marketers using online advertising


The amazing potential for this is not lost on most businesses or even Google themselves. So settle on a specific keyword that will boost your sales, traffic, or any other targets you may have.


Keywords that are more specific tend to be best for conversions.


Imagine you are a mechanic specializing in Volkswagens.


You could choose “VW Golf” as your keyword, but doing so would mean your ad appears in front of VW enthusiasts as well as those looking for someone to replace a head gasket. But what if you choose “VW car specialist…” and include your town too, using what are known as long-tail keywords? Doing this will assure you that only those who are serious potential customers will see your ad. 


The next crucial step is understanding their bidding system. Multiple businesses will vie for the same keywords, so if you win the bid you get top billing! However, a good quality score as well as how well your ads have done historically can also help or hinder you from reaching your goals. 


Generally, a cost-per-click (CPC) system is used, meaning that your budget is only used up when people click to visit your business. 


Get the Best Out of Google Ads

Getting ahead in Google Ads has the potential to make a real difference to your business. If you feel like you need a boost we at OmniSence Digital can help you see real growth online.


From marketing tips to SEO, content creation to brand design, we’d love to hear how we can turn your digital dreams into a reality. Reach out to us today!

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