What Is Digital Marketing?

Currently, 62% of the world’s population has access to the internet. The percentage rises dramatically when we consider how many people in the United States and other developed countries are online. 

As the number of people connecting online has grown over recent years, so too has the use of digital marketing. Now, digital strategies such as SEO, social media advertising, and pay-per-click ads are some of the most effective ways of reaching a very targeted audience. 

But exactly what is digital marketing and how will it benefit your business?

In this guide. We’ll look at the various types of digital marketing services that are available and discuss how you can implement them when promoting your company online. 

What Is Digital Marketing?

Before we delve into the types of digital marketing, we should first address what it is exactly. Digital marketing is the promotion of businesses, brands, and products online. 

If your marketing efforts involve any form of online communication, then it’s digital marketing. 

What Are the Benefits of Digital Marketing?

Like any form of marketing, the purpose is to communicate a message to an audience and generate sales as a result. 

The key benefit that digital marketing has over many other strategies is that it allows you to specifically target an audience based on their interests, demographics, and intentions. 

Using tools like social media, it’s possible to find the perfect customer to promote your goods or services to. 

Search Engine Optimization (SEO)

SEO is a form of digital marketing that largely goes unnoticed by internet users. It is the process of pushing a website up the search rankings so that it is found by more people. SEO works by making a website more attractive to the search engine. 

Some of the ways it achieves this include:

• Using keywords that match search terms
• Using backlinks to add authority 
• Ensuring a website is responsive and works of all devices

SEO is something that website owners continuously need to invest in to ensure the site remains competitive. 

Social Media Advertising 

Did you know that there are over 4.5 billion people on social media? The great thing about social media is that it offers marketers a trove of data on users interests, opinions, and browsing habits. 

Smart social media advertising campaigns let you tailor the audience of your ads, allowing you control over not only who sees an ad, but when they see it too. This lets you pick exactly who you want to market to. 

Pay-Per-Click (PPC) Advertising 

PPC advertising involves placing ads in the search engine results pages, above the organic results. You only pay for ads that get clicked on, meaning you’ll generate a more effective conversion rate. 

Email Marketing

Direct email marketing has been with us for years now, and it is still as effective as ever. By collecting emails of your customers, you’ll be able to market to people who have previously expressed genuine interest in your business, again ensuring an effective rate of conversion. 

Content Marketing

The internet is a hub of information, and if you want to attract people to your business, you can provide them with useful content that matches their search requirements. Content marketing includes blog posts, videos, podcasts, ebooks, infographics, and more. 

Are You Ready to Unlock the Digital Marketing Benefits?

So, what is digital marketing? It’s a series of highly effective online strategies that help propel your business to the next level. It’s always useful for any business to pay attention to the latest digital marketing trends and to integrate them into their strategies. 

To learn more about the digital marketing services we offer, get in touch today.