Is Social Media Actually Helping Your Company’s Bottom Line?

social media, social media for business, business social media, can my business benefit from social media, does social media help my company's bottom line, small business, small business social media, can Facebook help my bottom line

Are you wondering whether social media is worth it?   Well, 93% of marketers state that the number one benefit of using social profiles for their business is increased exposure. As any smart entrepreneur knows, the more brand exposure you get, the more customers you can draw in, which benefits your bottom line.    More exposure is […]

How To Find Your Target Audience To Do Better Marketing

target audience, digital marketing, web design, content creation, marketing

Every business needs to establish a target audience. This audience consists of people more likely to become customers. A target audience helps companies achieve more with their digital marketing efforts. Your ads will generate higher conversion rates while reducing costs. Your content creation will line up with your audience instead of random ideas. Promoting your products to a […]

5 Content Marketing Trends to Watch in 2022

content marketing, marketing trends, marketing trends in 2022, content trends in 2022

Since we’re still relatively new to the digital age, trends change at the snap of a finger, so it’s best to stay up to date every year. One of the most important content trends in 2022 to understand is that more marketers are incorporating it into their strategies, which means more competition.   However, that’s […]

What Are Google Ads and How Do They Work? A Guide

Google Ads, What Are Google Ads & How Do They Work?, Google Advertisement, Google Advertisements, what are Google Advertisements

We live in an age when all that glitters is rarely gold. Therefore anything that promises to benefit your business after investing in it deserves to be checked thoroughly back to front and then held up against a light before even deciding to get out your wallet. But there is one exception. Google Ads.  You may […]

Prepare Your Social Media Marketing Strategy for 2022

social media marketing, social media, marketing strategy, social media marketing strategy, build your online presence, social media presence, the importance of social media marketing, small business marketing

Many people often prefer small, local businesses to established brands when the former has a distinct identity and offers a personalized experience. With that in mind, ensure the social media marketing strategy you develop for 2022 leverages your brand persona. The goal of your strategy is to use social media to extend your reach and […]

What Is Digital Marketing?

what is digital marketing, digital marketing, benefits of digital marketing

Currently, 62% of the world’s population has access to the internet. The percentage rises dramatically when we consider how many people in the United States and other developed countries are online.  As the number of people connecting online has grown over recent years, so too has the use of digital marketing. Now, digital strategies such as SEO, […]