Why You Should Be Using Email Marketing

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Email marketing is something that almost every business needs to do, but many do not. It’s easy to dismiss email marketing as a thing of the past, but it still has so much power and potential for growth. If you aren’t already using email marketing for your business, there are many different reasons why you […]

5 Things to Consider for Your Website Redesign

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Redesigning a website can be a daunting process. There are many factors to consider when redesigning your site, from your target audience to the design of your current site and its functionality. Successful redesigns require careful planning and thorough research in order to ensure you’re making the right changes that will help grow your business. […]

Short-Form Video Content Is Key to 2022 Marketing Strategies

content marketing, short-form video content, video content, marketing strategies, video, videography, photography, photos, photo content

Did you know that the digital marketing software market reached over $56 billion in 2021? As part of digital marketing, content marketing and creating video content are a huge part of that.   That’s why short-form video content is crucial to business marketing strategies in 2022.   But how exactly can you use video for marketing? Read on […]

Why You Need Professional Hosting Services

Close to 3/4 of all businesses out there have a website. This means that simply having a website is no longer giving you an edge. You need to make sure your site is optimized.    This is where hosting services in. If you’ve been asking yourself, do I need hosting services? — the answer is yes.    This […]

Is Social Media Actually Helping Your Company’s Bottom Line?

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Are you wondering whether social media is worth it?   Well, 93% of marketers state that the number one benefit of using social profiles for their business is increased exposure. As any smart entrepreneur knows, the more brand exposure you get, the more customers you can draw in, which benefits your bottom line.    More exposure is […]

How To Find Your Target Audience To Do Better Marketing

target audience, digital marketing, web design, content creation, marketing

Every business needs to establish a target audience. This audience consists of people more likely to become customers.   A target audience helps companies achieve more with their digital marketing efforts. Your ads will generate higher conversion rates while reducing costs. Your content creation will line up with your audience instead of random ideas.   Promoting your products […]