What Is Digital Marketing?

what is digital marketing, digital marketing, benefits of digital marketing

Currently, 62% of the world’s population has access to the internet. The percentage rises dramatically when we consider how many people in the United States and other developed countries are online.    As the number of people connecting online has grown over recent years, so too has the use of digital marketing. Now, digital strategies such as […]

How to List Your Products on Google Shopping for Free

e-commerce, Google, Google Shopping

Ecommerce is thriving and online marketing is help making it possible. That should come as no surprise to many especially with the worldwide current events. More people are working from home and there has been an increase in startup businesses. Plus, those with existing brick and mortar shops are taking them online.   While this may […]

Web Design for Small Business: Why It’s Important (and What to Consider)

web design, responsive website, small business

These days the importance of a responsive, eye-catching website can never be overstated. Just checking a few statistics will instantly convince you of just how crucial a great website is, like the fact that 88% of consumers who perform a local search will visit or call a store within just one day.   Additionally, an […]

Shopify vs WooCommerce – Which Is the Right Platform for You?

e-commerce, wordpress, shopify, WooCommerce

Are you thinking of taking your business online? Your first step should be to pick the right e-commerce platform for your products and services. Shopify and WooCommerce are two of the most popularly used platforms, and each comes with its own set of pros and cons.   Here is a breakdown analysis of the basic […]

What is Search Engine Optimization?

search engine optimization, SEO

Search engine optimization (SEO) is the process of improving a website’s ranking on a search engine like Google. Internet users discover content via search, so the higher a website ranks on search engines, the more traffic it gets. Websites receive traffic either from search engine results or search engine ads.   Why SEO is Important? […]