Is Social Media Actually Helping Your Company’s Bottom Line?

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Are you wondering whether social media is worth it?   Well, 93% of marketers state that the number one benefit of using social profiles for their business is increased exposure. As any smart entrepreneur knows, the more brand exposure you get, the more customers you can draw in, which benefits your bottom line.    More exposure is […]

Prepare Your Social Media Marketing Strategy for 2022

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Many people often prefer small, local businesses to established brands when the former has a distinct identity and offers a personalized experience. With that in mind, ensure the social media marketing strategy you develop for 2022 leverages your brand persona.   The goal of your strategy is to use social media to extend your reach […]